Images can tell a completely different story than text mentions (Example: Text-based analysis of conversation around Disney’s Frozen, shows adults in their 30s.Looking at a more complete data set enables businesses to more effectively incorporate social insights into decision-making.Images don’t require translation making image analysis extremely useful in a global strategy.There are some big advantages to looking at both text and images when analyzing social media data: The only way to get the complete picture of what’s consumers are saying on social media is to look at text and images together. The fact that social media is becoming more image-focused doesn’t mean text analysis should take a back seat. Getting the whole story with image + text analysis Instead of looking at all of the posts that contain the word “computer,” object recognition can show you all of the posts that contain photos of a computer. The same methods of categorization apply to image analysis. When applied to social media analytics, image analysis is an extension of text analysis features applied to visual content. But image analysis is becoming increasingly important. Social media analytics started with, and continues to be based on, text analysis. Type “dog” into the search function within either app to quickly locate your collection of puppy photos or type “beach” to find your tropical vacation pics. Image analysis (also known as “computer vision” or image recognition) is the ability of computers to recognize attributes within an image.ĭo you use Google Photos or Apple’s Photos app on your smartphone? They both use some basic image analysis features to recognize faces and categorize them in your photos so you can look at all of your photos of a particular person.
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